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At Turbine, we analyze how brands show up in AI search across ChatGPT, Gemini, and Perplexity. When you ask a question like “What are the best trail running shoes?”, the recommendations and sources each chatbot cites can vary a lot.
We studied 1,000+ prompts and measured how often the same sources appeared across the three most popular chatbots:
The data shows that most sources are unique to one chatbot. That means if you want your brand to be consistently recommended in AI search results, you can’t rely on a single strategy.
Bottom line: You need a tailored approach for each chatbot to make sure your brand is cited across ChatGPT, Gemini, and Perplexity.
No. Our analysis of 1,000+ prompts shows that only 4.57% of sources overlap across all three chatbots.
Because most sources are unique to each chatbot, brands need tailored strategies to ensure visibility across AI search results.
By monitoring AI search visibility and optimizing content specifically for ChatGPT, Gemini, and Perplexity rather than relying on a single approach.
