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At Turbine, we track how AI chatbots like ChatGPT, Gemini, and Perplexity recommend brands in product-related prompts. Our daily analysis shows a clear trend:
What does this mean for your brand? If you want to consistently appear across AI search results, you need to aim for the top 5 spots. Falling outside that range greatly reduces your chances of being mentioned.
ChatGPT recommends an average of 8.4 brands, while Gemini and Perplexity mention about 5 each.
Since most chatbots show only around 5 results, your brand needs to rank in the top 5 to consistently appear in AI search answers.
