Spend Management AI Search Visibility Report

Date: March 2026

Produced by: Turbine, AI Visibility Lab for Data-Driven Brands

Overview

This report analyzes the visibility of spend management solutions within AI search engines (ChatGPT and Gemini).

Locations: USA and UK.
Market Segment: Spend management software for international teams.
Methodology: We analyzed brand performance across five key topics.

1. Broad Discovery: "Who is the leader in this space?"‍

2. Cross-Border Features: "Which platforms have the lowest hidden fees for international transfers?"

3. Integrations & Accounting: "Which tools best fit my existing tech stack?"

4. Company Size & Stage: "What is the best solution for startups vs. enterprises?"

4. Compliance & Pain Points: "Which software solves global tax compliance and VAT recovery?"

‍USA Market Summary

Our analysis identified 125 brands appearing in AI search results. The average visibility share per brand is 7.2%, with AI engines typically recommending 9.8 brands per response.

Top Players

Market Leaders (The Visibility Map)

Ramp, Brex, Expensify, Payhawk, Spendesk, Tipalti, Airwallex, SAP Concur, Navan, Coupa

Top 20 by Mentions

Tier 1 (High Visibility, High Ranks): Ramp, Brex.
Tier 2 (Strong Presence): Expensify, Payhawk, Spendesk, Tipalti, Airwallex, SAP Concur, Navan, Coupa.
Tier 3 (Present)

Reach Out to Unlock Detailed Data

Leaders by niche:

Leaders in Cross-Border Features
Leaders in Integrations & Accounting
Leaders by Company Size & Stage
Leaders in Compliance & Addressing Pain Points

Leaders by model:

Leaders in Gemini
Leaders in ChatGPT

Request full report.

Top Sources Supporting Visibility

We analyzed the domains that AI engines cite as authoritative sources.

Primary Drivers: Ramp.com, Airwallex.com, Rydoo.com, and Brex.com.
Independent Authorities: Reddit and Wikipedia remain the most influential third-party platforms for brand validation.

Reach Out to Unlock Detailed Data:

Sources supporting your competitors
Sources supporting your brand
Top semantic entities to use on your website to gain visibility for each topic
Top semantic entities to use on your website to gain visibility for each prompt

‍Request full report.

Ready to dominate AI Search?

Reach out to us to get a personalized report and start engineering your brand’s AI visibility.

UK Market Summary

Our analysis identified 83 brands appearing in AI search results. The average visibility share per brand is 6.7%, with AI engines typically recommending 5.8 brands per response.