Run it every few months, not every week. Training data doesn't shift daily, so scanning too often just shows you the same result. You can also scan your competitors to compare.
When someone asks about your category, the model reaches for what it already has in training first, and only turns to web search if it needs more.
If your brand has weak or no presence in that training data, you're starting every prompt from behind, no matter how good your website or your search rankings are. This scan shows you that starting point.
